I’ve been online since 1994 and have created many personal webpages of the years but this is my probably my first attempt to broadcast my thoughts outside of my immediate social sphere. With that said a little background would probably be appropriate.

I grew up for the most part in the San Francisco Bay Area, attending high school in Union City, a suburb nestled about 40 minutes south of San Francisco, 30 minutes north of San Jose and 15 minutes east of Palo Alto. I’ve had a passion for business and computers for as long as I can remember and watched intently as the internet made billionaires out of graduate students and shrewd investors a stone’s throw from where I attended school.

During high school I founded and built a number of small businesses and websites, none of which were too successful monetarily, but taught me some very important lessons about business and the market. This entrepreneurial spirit followed me as I graduated from high school and started college at the University of California, Berkeley in 2002. At Cal I dabbled in several businesses before finding my niche, founding Fireback Solutions in 2004 providing pay per result total marketing solutions for small businesses.

An interesting story and conversation with a friend led to creation of Bruinpied.com in April of 2006, a blog dedicated to documenting the trials and tribulations of the Myspace Generation as they enter the doors of corporate America. The blog, and its main protagonist have been featured in a number of media publications including the New York Times, American Public Media and KABC in Los Angeles.

I graduated from Cal in May of 2006 and after a short summer vacation began work as an Internet Marketer/SEO at eBay. That role quickly transitioned into a product manager role where I managed several high visibility eBay properties including eBay Blogs, eBay Reviews and Guides, and Best of eBay.

I left eBay in April 2008 to shift my attention fully to CPC Strategy LLC, serving the needs of merchants and webmasters working with comparison shopping engines.