Facebook has hard launched some new functionality into its website that has radically altered the user experience. From Mashable.com:
First off, they’ve added News Feed, a box on your homepage that displays what your friends are doing on Facebook. The feature provides a constantly updated stream of news stories tailored to your interests, plus the latest changes and additions from your friends and groups
The second feature is Mini-Feed, a new section on your profile page that displays your latest updates all in one place, so that visitors can get a quick overview of all your activities.
It should be interesting to see the reaction from the community over the next couple of days since there was no soft launch or user warning about the change before they went live. I’ve we’ve already seen some people blog about the changes. (We also learned a new word courtesy of Diep, stalky). Whether a insurrection and backlash materializes remains to be seen.
That said, I’m more interesting in seeing what happens with facebook on-site advertising revenue. With everything aggravated on a single page two things are likely to occur. The first, a reduction in impressions/page views. If everything that changes is dynamically piped onto convenient placed inside landing pages what use is it to search and view through your friend profile pages?
Second, with a very busy inside landing page becoming the foci of the facebook universe who is going to have time to look and click on banners and facebook flyers when there is so much compelling content strategically placed in the center of the users field of vision. Will advertisers continue you to pay the same dollars for ads that perform and convert at a rate lower than the historic average? Doubtful.
While providing users with a rich, engaging feature the departure from “Facebook’s old Encyclopedic interface” for this AJAX feed driven one is likely to cannibalize traditional advertising revenue and unless the smart folks at facebook have realized that the way to go is strong CPA/affiliate marketing instead of CPM/Banner advertising this looks like another case of Web 2.0 putting the user experience ahead of sound business… I’m not complaining though, it isn’t my dime AND it makes it easy for all my fans to stalk me.
We’ll see what pans out.
-Nii A. Ahene
something is wrong in the state of denmark
1 | Kwame Ahene September 5th, 2006 at 8:02 pmrotten*
2 | Kwame Ahene September 5th, 2006 at 8:03 pmWow… you’ve taken a whole different view to this situation. People are complaining about how it makes them feel like each and every one of their moves is being watched… losing their privacy and such. But you’re seeing it from a business point of view.
I saw it more like… people are gonna use facebook less because all the information is so easily given. Before, you would need to do some searching… wasting more time and stuff.
Anyways, yes… “stalky” is now a word.
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