August 12th, 2006

The 1 Percent Rule… and my resulting corollary:

From the Guardian:

It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.

Click here for the whole article.

Pretty interesting stuff. It makes sense though. About 20 of you visit this blog and to date i’ve only gotten 1 comment and none of have volunteered to write a guest entry!

 Anyway every good meme deserves an Ahene Corollary:

The Ahene Corollary to the 1 percent Rule
It’s hard enough to attract regular vistors and eye balls to your website… It’s at least hundred times as hard to get people to contribute content for free.

August 3rd, 2006

I’ll be the first to admit that I have a soft spot for my former high school, James Logan High School. I’m always delighted to hear alumni from Union City are doing with their lives..
Two ex-Logan football players were in the news this week. Let’s start with the good:

Cowboys sign Roy Williams through 2010

RoyOXNARD, Calif. — Take it from Terrell Owens: Roy Williams is such a hard-hitter that offensive players look for him before the ball is snapped so they can try avoiding the star safety.

Teams can’t ever have enough guys like that. So on Wednesday, the Dallas Cowboys made sure he’s theirs for awhile by giving him a five-year deal worth $25.2 million, with $11.1 million guaranteed.

Check out the full story in the Houston Chronicle

And now the ugly

Logan grad tests positive for steroids
Ting brothers, former Colts football stars and sons of well-known local doctor, quit USC teamTing on roids

Brandon Ting, a former James Logan High School quarterback and son of a Fremont surgeon with ties to Barry Bonds, tested positive for steroids before unexpectedly leaving the University of Southern California football team last week, the Los Angeles Times reported Wednesday.

Ting and his twin brother, Ryan, played mainly as reserve defensive backs and on special teams at the college powerhouse before making their surprise decision, the newspaper reported.

Hmmm… I wonder how things are on the Business front? Citigroup anyone?

ha.

July 28th, 2006

The corporate veil. The standard use the term refers to the ability of individuals who own or work for corporations to protect themselves from lawsuits by invoking the laws and clauses which regard the corporation as a separate and distinct entity, apart from the individual. That is to say if you slip and fall at McDonald’s the manager, employees and shareholders of the corporation are not personally liable for your injuries and only the assets held in the corporation’s name are at risk for seizure (assets ranging from dollars in the bank to actual physical assets).

On some occasions, however, when it appears a corporation has been formed solely to protect the assets of individuals from seizure when wrong doinging knowingly occurs, the legal system can strip the shareholders of their immunity of liability and personal assets can be ceased. This known as piercing the corporate veil.

Over the last one hundred and fifty years corporations have grown in stature and power to become one of the most influential and transformative institutions in our lives. In the United States they dominate everything from the allocation of resources, to entertainment, to politics. Given the immense role they play in our lives, it is absolutely critical to understand the benefits and limitations transformative organization.

The corporate veil has evolved from being a legal mandate of limited liability to the defining characteristic that forms the basis of the corporate identity. That is to say when Google, GE, or Federal Express act or engage in an activity, we think of and refer to the company by its legal registered trade name and rarely consider the hundreds or thousands of people who are mobilized to make such an action a reality. There is nothing wrong with this of course, it does not really hurt anyone, and far easier to say Google than to list the employees of the Adwords division of Google. However, given the power and efficiency it gains through the leveraging and organization of employee time, large corporations can be considered giants among men, seemingly acting under a will of their own. One man outside the corporate has little hope in changing the chosen course of a corporation. From first hand experience I’ve seen that even high level executives within large corporate organizations have difficulty adroitly steering the direction of corporations. The reason? Historical actions and procedures have inertia, changing them takes a great deal of energy, even from inside. In fact there is an entire discipline of management focused on this problem– change management.

So how does the modern manifestation corporate veil effect small business owners and entrepreneurs? Simply put, the same mechanism that forms corporate identity and shields individuals within organizations from personal liability also shields corporations from innovation from the outside. As a small business owner or entrepreneur it is extremely difficult to engage corporations in any type of meaningful dialogue. Let’s be honest here, a corporation doesn’t see eye to eye with an individual and unless the individual is well connected and knows who to contact within an organization. The average innovator cannot sit down and have lunch with the corporation to talk about a great idea that will throw off an additional three million dollars a year for the both parties. For most individuals the only contact within a corporation they have is the public relations department’s general e-mail contactus@yourcorporation.com , and who knows if their idea or concept will be passed to the appropriate party if given to them.

Currently the way outside ideas flow into corporations is through the acquisition of companies. In industries where innovation drives market share and profit this process makes sense as people with innovative ideas join with venture capitalists to form companies that are purchased by corporations when they mature enough. The problem, however, is that not every good or more efficient idea warrants the involvement of venture capitalists. Odds are a start-up cannot be formed if idea is as simple as improving or adding additional functionality to a process specific to an organization’s particularities. This leaves leave thousands of would be good ideas and innovators neglected, disenfranchised, and alienated.

That said, given my belief in the market’s ability to close inefficency gaps and the immense leveling abilities of the internet, it is only matter of time before this clear inefficiency is addressed. If done well, someone will become very wealthy. Hell, I’m thinking about it so there must be something to it…

Just idea…

July 28th, 2006

In the last couple of weeks Google has declared war against Adsense Arbitragers. What does this mean for you and I? A better experience when we click on ads on Google (this actually for you not me as I never click on any ads on Google). But wait, you ask, what the hell are you talking about?

It’s simple. Lets take a look at the Adwords program:

Let’s go to Google and search for something… say I don’t know “mortgages” This is what we get on the side.

Adsense Arbitrage

Now these advertisers have bid a significant amount of money to be posted so high on Google’s rankings for this general search. Opening up a bid manager reveals that advertisers are paying upwards of 10 dollars a click to be listed so high on this search.

Now lets search something more specific like Fremont Home Loans. Different search results, different ads. In theory these ads on the side should be more relevant to me because I’ve narrowed my search down to a specific area meaning I’m more likely to click on them. Moreover since Fremont CA is a specific area common sense would suggest that there should be less people bidding to be high on the paid search ad listings, and indeed opening up the bid manager reveals that this is the case as the max bid for placement on top of the search result pages (SERPs) is only 3 dollars.

Ok? So what?

Imagine that I create a website, fremont.greatloans.com and bid for maximum exposure on Google SERPs but instead of create great content that will help find or locate a loan I have nothing but mortgage Adsense ads on my page. So you’ve clicked on my ad on Google looking for Fremont loan (- 3 bucks), and now you’re on a page which purports to being a resource, but has nothing but links on it. You have two choices, click back to return to Google or click a link on an “mortgage” ad on my page.

Cha-Cha Ching, if you’re like most average web users you’ll click once or twice before finally returning to Google to try your luck again, I’ve just made 10 dollars (well less than that since Google takes a portion of Adsense money) from my 3 dollar investment with out helping the searcher in anyway at all—an overall Bad User Experience.

In order to alleviate the issues google has began screening all advertisers who use the adwords system on their website to determine whether or not the target site represents a quality resource for web users. When websites fail to obtain a solid quality google increases increase the ammount that these websites must pay to be listed in the index. I’m not sure if it’s having an effect (again I don’t click on ads), but based on the affiliate uproar I’ve noticed on the boards I frequent it’s cause quite a stir.

July 28th, 2006

Arrested Development, Online Syndication?

Arrested DevelopmentWhat may not work on the small screen may work on the computer screen. That is what MSN executives are betting as they acquired the online syndication rights to all 53 episodes the critically acclaimed show for three years.

It should be interesting to see what kind of the traction the show can generate in it’s online format. While other studio produced shows have found their way to the internet given the cult like buzz around the show by those who watched it, it should be interesting to see how well MSN can monetize the what ever traffic it can generate by hosting the series on its website.

July 27th, 2006

The image you see above is going to change. That withstanding, welcome to my blog.


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